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“I’m no expert on sports betting but I do have confidence,” said Johnson. “It’s so close to the championship teams here in the city and all of the wonderful people of Wisconsin that come through Milwaukee, we want to give them a place where if they can’t be at the game or you want to come before the game or after, we’re that place for you.”įriday’s opening celebration included a ceremonial ribbon cutting before Milwaukee Mayor Cavalier Johnson placed the new sportbook’s first bet. “Our permanent sportsbook will be the largest in all of the region, and nobody in Illinois or Wisconsin will have an experience like what we’re setting up with the retail sportsbook,” he added. “Any which direction you go, you’re going to run into sports betting, and it’s moving across the country, so being able to bring that to Potawatomi, we know it brings a different demographic,” Ortiz told BizTimes Milwakee on Friday. To Dominic Ortiz, chief executive officer of Potawatomi Casino Hotel, the sportsbook allows the casino to sharpen its competitive edge against the fast-growing sports betting market. A poker room is also planned for that area. Once the permanent sportsbook opens later this year, it will include a full bar, eight HD televisions and one large LED screen.

Potawatomi casino northern lights theater